Monthly Archives: October 2017

What Is a Healthcare Utility Management Assurance Program?

Along with data centers and police departments, hospitals have perhaps the greatest need for uninterrupted electricity. If a hospital experiences an outage and it doesn’t have generators to supply the missing power, patients could decline and deaths could occur during operations, leading to multiple lawsuits. To avoid this scenario, hospitals implement backup generators and have them properly serviced, a need that draws many hospitals to participate in a healthcare utility management assurance program, a program that focuses on maintaining a hospital’s facility-wide electrical infrastructure in terms of standard maintenance and ensuring that it meets the latest compliance regulations.A healthcare management assurance program involves servicing back up generators, but it also involves an organized approach to meeting a hospital’s broader electrical needs. In addition to preparing for power outages, hospitals must also prepare for when electrical equipment is out of service due to failure or maintenance, as well as vigilantly check their equipment against the latest regulations. To accomplish these things, hospitals have two choices: they could hire in house technicians to form a new maintenance department, or they could outsource the work to a provider of industrial power solutions via a healthcare utility management assurance program, with the latter being the most cost effective and comprehensive option.

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Switch Gear Maintenance and Other “small” ConcernsMost entities that use backup generators can withstand a temporary absence of electricity before generator electricity kicks in, but a hospital can’t. When an outage occurs, or equipment malfunctions, back up equipment must be in a condition that ensures the smooth transition from commercial supply to generator supply before disconnecting from the former, a sequence of events that requires, above all, the proper maintenance of power transfer switches, a specific form of switch gear responsible for switching a building’s primary electric supply to a secondary supply, and then back again when the primary supply returns. Switch gear servicing is a core maintenance practice among providers of industrial power solutions.For many entities that depend on emergency power, the ultimate challenge of generator maintenance is not ensuring that generators receive proper servicing, but ensuring that they receive regular servicing. One of the greatest misconceptions about emergency power equipment is that it’s infrequent use means that it doesn’t require regular maintenance, a misconception that could prove tragic for hospital facilities in the event of a long-term outage. Participating in utility management assurance programs allows hospital facilities to rest assured that their backup equipment is ready for the next outage, that their electrical infrastructure remains current with the latest rules and regulations governing healthcare facilities, and that accomplishing these things through a utility management assurance program is more cost effective than hiring a team of technicians in house.

4 Strategies to Reduce Healthcare Costs For Your Business

While the majority of the healthcare reform provisions do not take effect until 2014, there are several mandates added in 2010 that will drive up premiums. Now is the time to begin to build your long term strategy. Here are several points that will help you keep your increases under control.1. If you currently have a group major medical policy, keep it in “Grandfathered” status if possible. This will permit you to avoid a policy that contains new mandates that will have significantly higher premiums. Beginning in October 2010 there will be a mandate to offer a list of preventative care at no co-pay or deductible. The list is quite long and while it will be a popular benefit it does come at a financial cost. A “Grandfathered” plan will not be required to offer this enhanced list of preventative care.

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2. Consider moving to a Consumer Driven High Deductible Plan as this will be a preferred and cost effective model when the market shifts in 2014. One of the inherent weaknesses of our current insurance structure is that it over insures a large segment of the group. Younger employees tend to rarely go to the doctor but have the same benefits that older employees have. In this case, the employer pays the high cost whether or not the services are utilized. A Consumer Driven High Deductible Plan will cover all employees for a catastrophic event. This plan can be coupled with a reimbursement for some or all of the out of pocket deductible. The advantage is that the employer only pays the reimbursement when the services are actually used. Getting your employees comfortable with the concept will make for a smoother transition.3. Utilize Consumer Driven Individual High Deductible Plans for your employees not on the group insurance policy. This can be done on a tax favorable basis for the employee with or without an employer contribution. These policies are underwritten for health so they are generally much less expensive than the group insurance premium. Many companies will move to offering individual plans in 2014 since they will be required to accept all employees for coverage. Due to the subsidy and penalty system that will kick in, the cost structure will make more sense for the employer and in many cases the employee than the current group health insurance system.

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4. If you do not provide health insurance benefits but want to or are considering dropping your group plan then consider a Defined Contribution Plan. These plans allow the employer to set a controllable budget by setting a fixed contribution for employees. There are no requirements or restrictions to contributions as there are with group insurance policies. With this approach each employee chooses an individual policy that fits their specific needs.

How to Construct a Healthcare Marketing Plan

Even in this 21st Century, many physicians believe marketing is just putting an advertisement in the local newspaper, renovating the waiting room or conducting a direct mailing to people in the community. But, this is not a logical approach and you will not be able to accomplish anything. The key to successful practice marketing incorporates with designing a strategic marketing plan comprising your specific goals and their implementation methods. The plan serves as a road map to assist you achieve practice success. There are major steps required to develop a well-crafted, strategic marketing plan.Define your goals: Once you have decided to make your practice noticeable, you need to take some tough decisions and set practical and accessible goals to achieve over a specific time period. The time span allows you to concentrate on activities around community events. For instance, you can sponsor a marathon to spread awareness about breast cancer or speak at the annual health fair. One way to define goals is to differentiate them into short as well long periods. Take smaller steps first.

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Market Research: Market research is indeed necessary in order to draw a realistic picture of your practice, the community you practice in and your current position in that community. With market research, you will get a fair idea about future growth in the community, identify competitive factors and explore other opportunities. Your research might prove to be a revelation for your practice, as it may stress upon problematic areas in your expertise.Time to analyze the research: After you have completed the research, it’s time now to analyze the raw data you collect and summarize it into meaningful findings. With these findings, you can lay a strong foundation for your practice to deliver the desired results. The research will help you identify what actually it is that your potential patients seek from you. Based on your findings, you can modify some of your goals.Target Audience: With the analysis of your market research data, you can specify the patients to whom you would like to direct your marketing efforts. Your targeted patients may be based upon age, gender, location, payer type or language/ethnicity and those with certain clinical needs. Remember, your target audience should not only be the patients you want to attract, but also those who can make a positive impact in bringing such patients to your practice.

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The importance of budget: Before you step on the gas to what you want to achieve, you need to examine your financial information and come up with a marketing budget. Marketing budgets differ from practice to practice and strategies involved. There’s no boundation on how much you can spend on marketing. Big or small, ensure your investments are worthwhile that will give the community a positive image of your practice.

Healthcare Staffing Agencies – Secrets To Finding Your First Client

Here is a simple technique you can use when starting a healthcare staffing agency with the intent of finding clients. This technique can be used if you are either beginning as an entrepreneur or are an existing staffing agency wishing to move into the healthcare staffing industry.Everybody loves to receive gifts, I have never met someone who will say no to a simple gift. A simple gift can be a cup of coffee, a coffee cup, pens, a nice novelty gift or anything within that realm.

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What you do is make a list of direct mailers. Mail them to a select group of clients you are wishing to contact. Make sure you pre-screen the facility and determine the current need.How do you determine the current staffing need? Simple! Look online and go to the job sites and type in the facility name. You will probably see there current placement need. Use that information to your advantage. Perhaps even custom design the mailer to focus on the needs of each facility.Mail them the mailers and wait a couple of days. Then visit the facilities and drop on in with gifts to give both the gatekeepers and the manager. Make sure you are speaking to the decision makers in reference to who determines the use of outside agencies.

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When you visit the facility and speak to the decision makers, address the mailer, this helps break the ice and identifies you. They may or may not have read the mailer, in the event they did, it only helps your cause.